Reasons Why Your Business Needs a Website

I’ll admit I’m old enough to remember the Yellow Pages. The heavy directory with a distinctive yellow cover housed details of all the businesses in the local and surrounding areas. While it did get used for its purpose, it also made a handy step when you couldn’t quite reach something! You can imagine that a […]

What Is Blogging and Why You Need a Blog

There are currently over 600 million blogs (Byers, 2019) on the internet right now. The sheer number of words typed to create these is staggering, and you have to wonder how many bloggers suffer from a repetitive strain injury. Blogging is a powerful tool for journaling your thoughts and feelings or imparting wisdom about a […]

That’s the Power of Love!

Aw, it’s February 14th, and love is in the air. Well, for some, anyway. Despite its possibly shady beginnings, St. Valentine’s Day is big money in the western world. Much like Christmas, everyone is aware of it, making it a marketer’s delight. Their loved-up target audience is ready-made; they just need to compete against everyone […]

Get to know me, this is my story

I’ve taken a slightly unconventional route into not only writing but freelancing as well. I started as a web developer after landing my first job as a web assistant in the year 2000. Prior to this, I had put my Bachelor of Science degree to good use (that’s sarcasm, by the way) in sales assistant […]